What is “Hi-ire”?
By heating and then bottling freshly made sake as soon as possible, the freshness can be preserved and the mellowness is brought out. This flavor of Hakuba Happo Kurobishi is produced in the spring. When you take a sip the taste is clear in your mouth, a gorgeous aroma swells and a clean rice flavor disappears quickly, ready for the next sip!

Available at liquor stores in Hakuba including supermarket A-Coop,  Michi-no-Eki, souvenir shops and convenience stores!